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Sony Ericsson W580 email Campaign

Sony Ericsson, a 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson, vision is to become THE communication entertainment brand.

The objective of this campaign was to gain the attention of key decision makers within the retail space to establish product awareness of the W518 Walkman phone refresh in new colors and generate excitement about it. At ALPHAMarketing, I was instrumental in creating concepts, coming up with headlines, and developing the email and product card creative.

Current employer — www.alphamarketing.com