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Lenovo IdeaPad® S10 Product Launch

Lenovo is one of the world’s largest makers of personal computers and makes the world's most innovative PCs, including the renowned ThinkPad® notebook.

Lenovo had the opportunity to break new ground with retail space for the IdeaPad® S10 at select AT&T Mobility stores. Lenovo looked to ALPHA Marketing to develope a way to reach decision makers within AT&T and establish awareness of both the brand and the new netbook. I was instrumental in developing a complete product launch program that included a sales presentation, launch announcements delivered via HTML and a branded VIP kit. The E-Mail allowed Lenovo to communicate important news quickly to AT&T and the kit contained a IdeaPad® S10 and product overview information for key AT&T decision makers.

Current employer — www.alphamarketing.com

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